Last updated: 16 April 2026

Who We Are

Luxen Air is a trading name of Ever Increasing Circles Ltd, a company registered in England and Wales (company number 10281510). Our registered office is C/O Sagay Accounting Office B:12 Clockwise Offices, Bromley Old Town Hall, 30 Tweedy Road, Bromley, United Kingdom, BR1 3FE.

When we refer to "we", "us", or "our" in this policy, we mean Ever Increasing Circles Ltd. When we refer to "you" or "your", we mean you as the user of our website or customer of our products.

Email: support@luxenair.com

Phone: 0333 050 3990

VAT Number: GB284941468

What Data We Collect

We collect the following types of personal data when you interact with our website and services:

Identity data: your name, email address, delivery address, and phone number when you place an order, join our waitlist, or contact us.

Transaction data: details of products you have purchased, order history, payment method (we do not store full card details — these are processed securely by our payment providers).

Technical data: your IP address, browser type and version, device information, time zone setting, operating system, and platform.

Usage data: information about how you use our website, including pages visited, time spent on pages, click-through data, and search queries.

Marketing data: your preferences for receiving marketing from us and your communication preferences.

How We Use Your Data

We use your personal data for the following purposes:

To fulfil your orders: processing payments, arranging delivery through our fulfilment partner, and sending order confirmation and shipping updates.

To communicate with you: responding to your enquiries via email, live chat (Tidio), or phone.

To send marketing communications: where you have opted in, we will send you emails about new products, drops, and promotions via Klaviyo. You can unsubscribe at any time by clicking the unsubscribe link in any email.

To improve our website and advertising: we use analytics and advertising tools to understand how our site is used and to deliver relevant advertisements.

To detect and prevent fraud: protecting you and our business from fraudulent transactions.

Third-Party Services

We share your data with the following categories of third-party service providers, each of whom processes your data in accordance with their own privacy policies:

Shopify: our ecommerce platform, which processes and stores your order and payment data. Shopify's privacy policy is available at shopify.com/legal/privacy.

Klaviyo: our email marketing platform. If you sign up to our waitlist or opt in to marketing emails, your email address and name are shared with Klaviyo.

Meta (Facebook/Instagram): we use the Meta Pixel on our website to measure the effectiveness of our advertising and to deliver relevant ads. This involves sharing certain technical and usage data with Meta.

Google: we use Google Ads and Google Analytics to measure advertising performance and understand website usage.

Triple Whale: we use Triple Whale for marketing attribution and analytics.

Tidio: our live chat and customer support platform. Conversations you have via live chat are processed by Tidio.

Klarna: if you choose to pay using Klarna, your payment information is shared directly with Klarna in accordance with their privacy policy.

Garmflow: our third-party logistics partner who fulfils and ships your orders. We share your name and delivery address with Garmflow for this purpose.

Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the right to:

Access the personal data we hold about you. Request correction of inaccurate or incomplete data. Request deletion of your personal data (subject to certain legal exceptions). Object to or restrict the processing of your data. Request portability of your data to another provider. Withdraw consent to marketing at any time.

To exercise any of these rights, please email us at support@luxenair.com. We will respond within 30 days.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order data is retained for six years in line with HMRC requirements. Marketing data is retained until you unsubscribe or request deletion.

Security

We take appropriate technical and organisational measures to protect your personal data. All payment transactions are encrypted using SSL technology. We do not store your full payment card details.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact

If you have any questions about this privacy policy or wish to make a complaint, please contact us at support@luxenair.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.